PEMBERDAYAAN EKONOMI LOKAL BERBASIS ANYAMAN LIDI DI DESA TAPANG SEMADAK KABUPATEN SEKADAU

Abstract

This research aims to analyze the marketing strategy for woven sticks based on local wisdom as an effort to empower the community economy in Tapang Semada Village. Stick weaving, which is a traditional craft product typical of this village, has great economic potential but has not been maximized in wider marketing. The local wisdom approach is the basis for marketing strategies to maintain the uniqueness and cultural values contained in products, as well as strengthening local identity amidst modern market competition. The research methods used include participant observation, in-depth interviews with craftsmen. The research results show that by utilizing local wisdom such as traditional motifs and the use of natural materials, as well as expanding the marketing network through digital media and collaboration with external parties, woven stick products can have higher competitiveness. The implementation of this strategy is expected to improve the economic welfare of the Tapang Semada Village community through the development of creative industries based on traditional crafts.